Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous platforms is a daily battle for eCommerce marketing professionals. As privacy regulations obtain stricter and internet browsers limit tracking capacities, precise data comes to be more challenging to capture.
Pixels are very easy to establish, but can be blocked by advertisement blockers and personal privacy devices. That's why online marketers are turning to server-side monitoring remedies like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the problem of accumulating and processing user info off the client's web browser. This brings about far better performance, improved user experience, and the capability to abide by information personal privacy regulations.
By loading a tracking script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less at risk to inaccuracies due to browser restrictions and ad blockers and offers much more control over what data is shown each vendor.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it simpler to adhere to data privacy laws. However, executing S2S Tracking requires a large investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brands. Furthermore, the preliminary setup can be time-consuming. Nonetheless, once the system is running, it can supply exact data to all advertising channels in real-time.
Advantages of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize squandered ad invest and boost ROI. It likewise provides superior precision and dependability compared to Pixel Tracking which is why it's the recommended technique for many affiliate systems, networks and marketing professionals.
Pixels are simple to set up as they just need a piece of HTML code in the conversion web page, nonetheless they are commonly limited by browser constraints (e.g. cookie-blockers and Safari ITP) leading to incorrect tracking and much less accurate acknowledgment. On top of that, pixels can be quickly obstructed by ad-blockers, causing privacy problems for individuals. S2S is a much more reliable and precise tracking approach that gets rid of cookie-based limitations and makes sure user information security while additionally supplying enhanced protection functions for fraudulence prevention. This makes it a great option for high-stakes campaigns and application installs where a precise conversion count is crucial. S2S can also supply much more specific attribution information for mobile campaigns and advertisement delivery.
Downsides of S2S Pixel Tracking
Pixel monitoring works by putting an item of HTML code on your site that sends out data to the advertisement platform. It's fairly easy to set up yet is prone to safety and security threats like being blocked by advertisement blockers and being inaccurate due to web browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Avoidance (ITP).
Server-side tracking bypasses these restrictions by sending out conversion information straight from the analytics system's server to the individual's tool. This improves monitoring precision and allows companies to record offline conversions such as phone calls or in-store deals. Server-side monitoring is additionally much more safe and aids companies abide by strict data security regulations like GDPR or CCPA.
As privacy policies end up being a lot more restricting and browsers limit tracking abilities, marketers need a much better means to check their campaigns. This is why much more online marketers are moving far from pixels towards advanced analytics server-side tracking.
Final thoughts
Server-side monitoring is the means to go with data-driven marketing. It bypasses browser limitations, ad blockers, and privacy setups to gather and send out real-time conversion information to analytics systems. It is extra reliable, protected, and precise than pixel tracking and uses services a lot more control over their information collection procedures.
With advertisement barring and personal privacy rules getting more strict, online marketers are searching for options to conventional pixel tracking. Server-to-server tracking is one choice that offers considerable benefits over pixel tracking. It's more robust, future-proof, and allows you to record a bigger amount of conversion information throughout systems. Nevertheless, it needs a significant investment in infrastructure and technical knowledge. Thankfully, services like RedTrack offer prefabricated web servers that can incorporate with significant analytics platforms AI-powered email marketing without the need for considerable growth resources.